Let me guess…
You’ve got the heart to serve—but you’re also smart enough to know that passion alone doesn’t build a sustainable business.
You’re trying to piece it all together..
the licensing, the systems, the staffing, the funding..
and wondering if there’s a real path to turn your calling into income.
You keep asking yourself:
➡️ “Where do I even start, with or without a property?”
➡️ “What’s the right license or service for who I want to help?”
➡️ “How do I make sure I’m doing this legally, professionally, and profitably?”
➡️ “Can I really build wealth and make an impact in my community?”
You’ve done the Googling.
Asked around.
Maybe even clicked on a few state websites… then quickly closed the tab.
You want to start…but everything feels unclear, overwhelming, or out of reach.
It’s like you’re missing the bigger picture..
or the step-by-step support to finish what you started.
🎯 You’re in the right place.
Whether you’re brand new or already licensed, I help you move with clarity, strategy, and confidence.
Because I’ve been exactly where you are—and I’ve helped hundreds of others build care businesses that actually work.
This isn’t hustle culture.
This is building a legacy through care.
Hey!
I’m Ariana Jay.
I help current and aspiring care providers build profitable, impactful businesses through Licensed Assisted Living, Certified Group Homes, and Community-Based Services.
Whether you're just getting started or ready to scale, I give you the strategy, systems, and mindset to lead with confidence, create real change, and build lasting wealth through the work you’re called to do.
This isn’t just about starting a care business—it’s about building a legacy of leadership, freedom, and service.
What My Students Are Saying
Before coaching with Ariana Jay, I knew that I had the passion and the drive to open my own group home and serve my community but I did not have the knowledge or the know how. After coaching with Ariana Jay, I am now fully equipped with all the knowledge that I nee to open my first group home.
— Katanya
Coaching with Ariana Jay has been a valuable experience! I am in the process of applying for licensure and certification of a Family Care Home/Adult Foster Care in Indiana. Prior to working with Ariana, I was struggling to navigate Indiana’s requirements. Writing policies and procedures was a daunting hurdle.
— Jennifer
Best Business Coach on this side of Heaven. Ariana, you have literally changed my business life for the better! I wanted to take a moment to personally thank you for all you amazing and meticulous coaching sessions. Thank you for helping me take my business off life support. Your frank and neutral advice has helped us grow our agency from a negative margin to a positive margin.
— Cece
It’s not just about serving—it’s about building a business that supports your freedom, your family, and your future.
What’s My Story?
I’m Ariana Jay—Co-CEO of a seven-figure home and community-based care agency, wife, mom of three, former professional foster parent, and business mentor to care providers across the country.
I built my first care business from the ground up while raising my children and navigating the real-life challenges of caregiving and leadership.
What started as a passion to serve became a mission to help others build profitable, sustainable care businesses that make real impact—without burning out or getting buried in compliance.
Today, I help aspiring and current providers launch, grow, and scale Licensed Assisted Living, Certified Group Homes, and Community-Based Care models.
Whether you’re starting with a property or not, I show you how to move forward with clarity, confidence, and strategy.
I’m not just here to inspire you.
I’m here to equip you—with systems, mindset shifts, and practical tools that help you serve your community and secure your freedom.
If you’ve been called to care—and you’re ready to turn that calling into income, leadership, and legacy—you’re in the right place.
INSTRAGRAM
